Rise of the Machines: This time the robots are coming for influencers | Startup daily

Shutterstock / Contributor Phonlamai Photo

While many people fear that their jobs will be taken over by robots in the future, this is already occurring in an area few expected: social media influencers. 

The Kardashian era seems to be coming to an end, replaced by artificial intelligence and digital influencers who are welcomed by those who are influenced by them. Professor Sean Sands of Swinburne Marketing looked at human versus artificial intelligence (AI) influencers on Instagram, comparing the Kardashians to Shudu, the world’s first digital supermodel, and Miquela, who has more than 3 million followers and describes herself as a “19-year-old Robot living in LA.” People are just as likely to follow AI influencers as they are to follow human influencers, according to a study done by Swinburne University. It might be explained by a ‘spill-over impact’ from user encounters with other AI recommendation systems, according to his study team. Simply said, we’ve been conditioned to accept AI recommendations, from Netflix streaming choices to Spotify, Amazon, and Booktopia. 

Source: https://www.startupdaily.net/2022/04/rise-of-the-machines-this-time-the-robots-are-coming-for-influencers/ 

RELATED ARTICLES

Subscribe to our newsletter