Humana Pharmacy, a provider of integrated health services, and Dassault Systems
In marketing, artificial empathy starts with a consumer-centric approach and manifests itself in insights that reflect the data acquired from a brand’s consumers. It integrates data intelligence, artificial intelligence, and predictive modeling technologies for all important occasions, including website visits, retail visits, social media interactions, and customer support. Through alerts, AI may recognize consumer behavior patterns and inform customers of price cuts or new stock-keeping units for favorite goods. Marketers must use artificial empathy to produce humanized advertisements that are not just mass-targeted. Through emotion analytics, Humana Pharmacy deployed an empathic AI tool to assist its contact center workers to handle consumers more effectively.
When paired with machine intelligence, the human touch may result in a higher return on investment for tailored advertising. According to Dassault Systems, young customers are willing to pay a premium and disclose their data for personalized goods and services. While managing large quantities of unstructured data might be challenging, this strategy enables marketing teams to respond appropriately. Incorporating or strengthening features and traits that resonate with the target audience is possible. Additionally, it can automatically identify emotions and attitudes as positive, negative, or neutral using machine learning and natural language processing.
Source: https://www.weforum.org/agenda/2022/04/artificial-empathy-artificial-intelligence/
