The first enterprise-class, AI-first CRM platform has been created by Microsoft, Adobe, and C3.ai. This joint CRM integrates Microsoft Dynamics 365 and Adobe Experience Cloud, while including C3.ai’s data models, connectors, and AI models. “The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements. A general-purpose CRM system of record is no longer sufficient,” commented Thomas M. Siebel, CEO of C3.ai.
Source: https://itbrief.com.au/story/microsoft-adobe-and-c3-ai-re-invent-crm-with-artificial-intelligence
