How Google uses machine learning in Google search | SE Round Table

Google is undoubtedly the most popular search engine that may or may not use machine learning for adjusting the weights of various ranking signals. Unlike Bing, who has been very open about having lots of ranking signals, Google has kept mum about it. According to John Muller of Google, some elements definitely use machine learning while other elements don’t use it as much. He also added that the use of machine learning also depends a little bit on the specifics of what they are trying to figure out.

Source: https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

RELATED ARTICLES

Subscribe to our newsletter