The financial services industry continues to face challenges in terms of customer-centricity and financial inclusion. With the number of financial products available to consumers becoming progressively commoditized, AI-powered analytics can help banks stand out, gain a competitive advantage, and provide a more personalized customer experience. As these technologies mature, banks will be able to create a strategic and organizational focus on analytics, allowing them to adopt it as a true business discipline. Banks were early adopters of business intelligence and analytics to help them grow their businesses, minimize risk, and save money. The velocity of transaction data has increased dramatically as a result of the rapid growth of digital banking.