What Netflix’s move into gaming means for developers | TechCrunch

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In the struggle for customer attention, Netflix sees gaming as an important element of its future. Mike Verdu was hired as the CEO of a new gaming branch in July, demonstrating the company’s commitment to entering this new market. Netflix’s current audience of over 209 million customers translates to a lot of free marketing impressions and inexpensive player acquisition expenses, providing it an obvious advantage over small studios and independent game creators who frequently struggle to get their games noticed. Furthermore, Netflix’s gaming business could be problematic for the large number of mobile game creators who rely on in-app purchases or advertising for revenue. 

Source: https://techcrunch.com/2021/11/01/what-netflixs-move-into-gaming-means-for-developers/ 

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