According to Andrei Ilnitsky, a Russian defense minister’s advisor, the US is waging a “psychological war” against Russia. If only it were that simple. Because of a focus on raw force, America’s use of psychological operations, or psyops, has declined since the Cold War. Meanwhile, Russia’s biggest triumphs have come via psychological warfare. It’s past time for the US military to catch up, modernize its psyops against Russia for the twenty-first century, and resurrect its once-viable history of winning hearts and minds. Moscow’s obsession with psyops originates in part from its assessments of America’s soft power role in the disintegration of the Soviet Union.